MacroBars vs. MacroSquares: How to Choose the Right GoMacro Snack

Quick Answer

Choose MacroBars for a portable, on-the-go snack with a chewy texture. Choose MacroSquares for a larger, more dessert-like treat that you can enjoy slowly. Your choice depends on portion size, texture preference, and how you plan to eat it.

GoMacro offers two main snack formats: MacroBars and MacroSquares. Both are organic and plant-based, but they differ in size, texture, and how they fit into your day. Understanding these differences helps you pick the right one for your snacking needs.

This guide compares the two formats across key factors like portion size, texture, and use cases. We'll also highlight some popular GoMacro products so you can see which format works best for you.

Size and Portion Control

MacroBars are typically smaller and designed for a quick, satisfying snack. They come in full-size and mini versions, making it easy to control portions. For example, the MacroBar Mini Variety Pack includes 24 mini bars, each about half the size of a full bar. This is great for kids or for when you want a lighter bite.

MacroSquares are larger and more substantial. They are often used as a meal replacement or a hearty snack. If you need something to keep you full for longer, a MacroSquare might be the better choice. However, the larger size means more calories, so consider your daily intake.

• MacroBar Minis are perfect for portion control and lunchboxes.
• MacroSquares are better for a more filling snack or a light meal.

Texture and Flavor Experience

MacroBars have a chewy, dense texture that comes from ingredients like oats, nut butters, and puffed rice. For example, the Oatmeal Chocolate Chip MacroBar Mini combines gluten-free oats with organic chocolate chips for a classic, chewy bite. The Lemon + Lemon MacroBar offers a tangy, creamy texture from cashew butter and puffed brown rice.

MacroSquares are often described as more indulgent, with a softer, more dessert-like texture. They may have layers or coatings that make them feel like a treat. If you prefer a snack that feels like a cookie or a brownie, a MacroSquare might be more appealing.

• MacroBars are chewy and portable.
• MacroSquares are softer and more dessert-like.

Use Cases and Occasions

MacroBars are designed for convenience. They fit easily in a bag, lunchbox, or car cup holder, making them ideal for busy days. The Peanut Butter Cup Kids MacroBar Multipack is a great example of a bar made for kids, but it's also a tasty option for adults who want a smaller portion.

MacroSquares are better for sitting down and enjoying, perhaps with a cup of coffee or as a post-workout refuel. They can also be cut into pieces and shared. If you're planning a picnic or a snack board, MacroSquares offer a more shareable option.

• MacroBars: grab-and-go snacking, hiking, lunchboxes.
• MacroSquares: mindful eating, dessert substitute, sharing.

Trade-Offs to Consider

• Portability: MacroBars are easier to carry and eat on the go. MacroSquares are bulkier and better for sitting down. Choose MacroBars for hiking, travel, or work.
• Satiety: MacroSquares are larger and more filling. MacroBars are smaller and may leave you hungry sooner. Choose MacroSquares for a meal replacement or long gaps between meals.
• Texture: MacroBars are chewy and dense. MacroSquares are softer and more dessert-like. Choose based on your texture preference.

GoMacro Products at a Glance

• Lemon + Lemon MacroBar: Like a glass of freshly squeezed lemonade on a sunny day. A refreshingly sweet and tangy fusion of organic lemon, smooth cashew butter, and crispy puffed brown rice come together for a delicious, citrus-filled plant-based protein bar. Made with 10 grams of plant-based protein and a whole lot of sunshine. This bar shows the classic MacroBar texture: chewy, with a mix of creamy and crispy elements. It's a good example of the portable, protein-packed snack you can take anywhere.
• Oatmeal Chocolate Chip MacroBar Mini: A cozy combination of chewy oats and organic chocolate chips. Take your taste buds on a stroll down memory lane with our Oatmeal Chocolate Chip MacroBar. We've combined gluten-free oats, a dash of vanilla, and a handful of organic vegan chocolate chips for a just-sweet-enough flavor. This mini version highlights the portion control advantage of MacroBars. It's perfect for a quick snack without committing to a full-size bar.
• MacroBar Mini Variety Pack: If you can't decide which flavor to fall in love with, the MacroBar Mini Variety Pack is a great way to sample them all. It includes 6 Peanut Butter Chocolate Chip, 6 Coconut + Almond Butter + Chocolate Chips, 6 Oatmeal Chocolate Chip, and 6 Double Chocolate + Peanut Butter Chips MacroBar Minis. Please note that the exact assortment is based on current flavor availability. This pack lets you try multiple flavors and find your favorite. It's also a great way to stock up on mini bars for the whole family.

Which One Fits You?

Best for

• Busy professionals who need a quick, portable snack
• Parents looking for portion-controlled snacks for kids

Not for

• Those seeking a substantial meal replacement or a dessert-like treat

Both MacroBars and MacroSquares have their place in a balanced snacking routine. MacroBars win on convenience and portion control, while MacroSquares offer a more indulgent experience. Consider your daily needs and preferences to make the right choice.