MacroBar Variety Pack vs. Buying Individual Flavors: Which Saves You More?

Quick answer

If you want the lowest per-bar price and a broad flavor range, GoMacro Variety Packs usually deliver better value than buying individual bars. The Chocolate Lover Variety Pack, for example, comes with 9 bars at a per-bar price that is roughly half the cost of buying single bars. But if you only eat one or two specific flavors, buying individual bars—or a dedicated multipack—might be more economical.

GoMacro MacroBars are a staple for many plant-based snackers, offering organic ingredients and a satisfying chew. When it's time to stock up, you face a common question: should you grab a Variety Pack or pick individual flavors? The answer depends on how much you value variety versus how loyal you are to a single taste.

We compared the Chocolate Lover Variety Pack with a few popular individual bars and multipacks to see where the real savings are. The trade-off is clear: variety packs offer a lower cost per bar and let you sample multiple flavors, but they might include bars you don't love. Individual bars give you full control but often cost more per bar.

The Cost Per Bar Breakdown

Let's start with the math. The Chocolate Lover Variety Pack includes 9 bars and retails for around $19.24, which works out to roughly $2.14 per bar. Compare that to buying a single White Chocolate + Macadamia Nuts MacroBar at $3.74 (70% off its list price of $12.99), and you can see the per-bar savings. Even when individual bars are on sale, the variety pack often wins on price.

But price per bar isn't the only number that matters. A multipack like the Oatmeal Chocolate Chip Cookie Kids MacroBar Multipack is priced at $3.74 for 2 bars (or $1.87 each), which is lower than the variety pack per-bar cost. However, you're limited to one flavor. If you're trying to decide between variety and repetition, the variety pack gives you more flavor for similar overall value.

• Always check the number of bars included and the total price to calculate per-bar cost. Variety packs often have a lower per-bar price.
• If you're new to GoMacro, a variety pack lets you taste several flavors without committing to a full box of one kind.

The Convenience Factor: Multipacks vs. Singles

Convenience is another layer. A Multipack like the Coconut + Almond Butter + Chocolate Chips MacroBar Multipack is priced at $6.50 for 2 bars, which is $3.25 per bar. That's not as cheap as the variety pack, but it's a quick grab-and-go option if you already know you love that specific flavor.

On the other hand, buying individual bars gives you maximum flexibility. You can pick up a Mocha Chocolate Chip MacroBar for a coffee-flavored boost (note it contains 36 mg of caffeine, less than half a standard cup) or a White Chocolate + Macadamia Nuts MacroBar for a nutty treat. However, individual bars are usually the most expensive per unit, especially when not on sale.

The real convenience winner depends on your routine. If you pack lunches for the week, a variety pack simplifies your shopping and ensures you always have something on hand. If you're a creature of habit, a multipack of your go-to flavor might be worth the slight premium.

• Think about how many bars you consume weekly and whether you prefer rotating flavors or sticking with a favorite.

Taste Testing and Sampling

Variety packs are perfect for taste testing. The Chocolate Lover Variety Pack includes 2 Peanut Butter Chocolate Chip MacroBars, 1 Sunflower Butter + Chocolate Chips MacroBar, 1 Dark Chocolate + Almonds MacroBar, 2 Double Chocolate + Peanut Butter Chips MacroBars, plus one each of Coconut + Almond Butter + Chocolate Chips, Mocha Chocolate Chip, Oatmeal Chocolate Chip, and Salted Caramel—a broad sample of chocolate-rich options.

If you're not a fan of chocolate-centric flavors, you might prefer to buy individual bars from the full range, such as the Oatmeal Chocolate Chip MacroBar Mini for a crispy, chewy treat. But for most people, the variety pack is a low-risk way to discover new favorites without paying full price for singles.

• If you already know you dislike chocolate, a chocolate-centric variety pack isn't a good fit. Look for individual bars or other multipacks that match your taste preferences.

The trade-offs at a glance

• Price per bar: Variety packs generally offer the lowest cost per bar, while individual bars cost the most. Multipacks fall in between. For pure savings, buy the variety pack. For flexibility, accept a higher per-bar cost.
• Flavor variety: Variety packs let you sample multiple flavors, which is great for discovering new favorites. Individual bars lock you into one choice. If you're open to different tastes, the variety pack wins. If you're picky, stick to singles.
• Convenience: Multipacks of a single flavor are easy to grab without browsing, but they limit you to one taste. Individual bars require more time to pick. Match your purchase to how you snack: variety for rotation, multipacks for routine, singles for occasional treats.

Key product comparisons

• Chocolate Lover Variety Pack: Big on chocolate? Try our most indulgent flavors in this decadent Chocolate Lover Bar Variety Pack. 2 Peanut Butter Chocolate Chip MacroBars, 1 Sunflower Butter + Chocolate Chips MacroBar, 1 Dark Chocolate + Almonds MacroBar, 2 Double Chocolate + Peanut Butter Chips MacroBars, 1 Coconut + Almond Butter + Chocolate Chips MacroBar, 1 Mocha Chocolate Chip MacroBar, 1 Oatmeal Chocolate Chip MacroBar, 1 Salted Caramel + ... At roughly $2.14 per bar, this pack offers a low cost per serving and a broad variety, making it a strong value for chocolate lovers who enjoy rotating flavors.
• Coconut + Almond Butter + Chocolate Chips MacroBar Multipack: The perfect balance of organic coconut, vegan dark chocolate chips, creamy almond butter, and 11 grams of plant-based protein provides delicious, sustained energy. A portion of proceeds supports organizations fighting family hunger and homelessness. This multipack is a good choice if you're loyal to this specific flavor and want a slightly lower price than buying singles, though the per-bar cost is higher than the variety pack.
• White Chocolate + Macadamia Nuts MacroBar: A cosmic combination of rich macadamia nuts, smooth organic almond butter, and crispy brown rice, with 12 grams of plant-based protein and vegan white chocolate chips. As an individual bar, it's a premium pick for a one-off treat, but the per-bar price is higher than bulk options. Best if you want to sample without committing to a box.

Which option fits you best?

Best for

• Snackers who want to try several flavors without committing to a full box of one kind.
• Budget-conscious buyers who prioritize the lowest cost per bar and are happy to take what's in the pack.

Not for

• Those who only eat one specific flavor, like Mocha Chocolate Chip, and would end up wasting bars they don't like.
• Anyone with dietary restrictions that limit them to certain flavors and prefer to read labels before buying.

Choosing between a GoMacro Variety Pack and individual bars comes down to your priorities. If you value variety and low cost, the Variety Pack is a smart deal. If you have a go-to flavor or want to avoid waste, buying individual bars or a single-flavor multipack might be worth the extra pennies. Check the per-bar prices and think about your snacking habits—then stock up on what makes you happiest.